Srishti fiercely believes that the core of humanity lies in its youth. They are the lifeblood of our society and the torchbearers of the future of photography. Srishti brings to youthful photo enthusiasts, the ‘Srishti X Under25 Summit’, an initiative to introduce the best photographic brands and impress upon them the beauty and significance that lies behind the art of photography. The summit aspires to bring together people from all over the country and share a common language – of photography and foster creativity and talent. Filled with amazing experiences like workshops and panel discussions over a variety of topics, it invited over 50,000 people, forming an enriching culmination between the pros, the novices and young photography enthusiasts.
The U25 Fest attracted a great many digital content creators as well. The Srishti-JOBY stall allowed visitors to get a hands-on experience on all of JOBY’s best products. The Srishti X JOBY Vlog Contest with a cash prize of 25K also inspired several visitors to explore the world of imaging equipment. With a number of diverse activities, the content was aimed at young content creators looking out for potential vlogging content. Entertainers at the JOBY booth interacted with the participants to make for a more creative and enriching experience. The contest also inspired non-vloggers to try their hand at vlogging using mobile phones.
Srishti’s Profoto photo booth, set up with the industry’s best studio lights – the Profoto B10, B10 Plus, and the B1X garnered an active, enthusiastic response from the participants. The colourful space, filled with creativity, allowed all visitors to create timeless memories and get a rare opportunity for first-hand experience with professional lighting equipment.